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For 75 years, Jeep® Brand vehicles have inspired man to dream and to dare. To go farther, live larger and explore every corner of this amazing world.

Our vehicles have been, and always will be, vehicles for dreamers and doers — they forge an extraordinary, uncommon bond with the drivers who choose to get behind the wheel.

Adventure is a part of the DNA of every Jeep® Brand vehicle ever built and as long as curiosity drives man to explore the edges of heaven and earth, the Jeep Brand will continue to inspire him to go beyond.

- Mike Manley,
President and CEO of Jeep® Brand

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Logo: Jeep® 1941: Seventy Five Years

For 75 years we have built SUVs that inspire a sense of freedom and adventure. Throughout our history we’ve never deterred from that mission. Discover the rich heritage that is the Jeep® Brand.

Discover Jeep® Brand History


While every Jeep® Brand vehicle has contributed to our legendary place in history, these vehicles
are the icons that built the brand and had a monumental effect on how the world sees adventure.


1941 - 1945
Willys MB

1945 - 1949
Willys Overland CJ‑23A

1946 - 1965
Station Wagon

1955 - 1983

1963 - 1983

1974 - 1983

1984 - 1991
Grand Wagoneer

1984 - 2001

1983 - Present
Grand Cherokee