Jeep Australia

Naming rights sponsor for key polo events until 2013/14

Melbourne – 8 December 2011; Jeep Australia has announced a wide-ranging, first of its kind sponsorship, securing naming rights to seven key polo events around Australia until 2013/14.

The sponsorship includes naming rights to the Jeep Victorian Polo Club, as well as iconic and growing events around Australia such as; the Jeep Portsea Polo (Victoria), the Jeep Polo in the Valley (WA), the Jeep Kurri Burri Classic Polo Tournament (in NSW), the Jeep Australian Open Polo Championship (Queensland).

The partnership, (fostered by Elite Sports Properties), will see a dynamic Jeep brand presence at eight polo events across four States through branding, hospitality and sponsorship of a Jeep Polo team.

Sam Tabart, General Manager, Marketing at Chrysler Australia (Jeep) said;

“Polo represents a refined, sophisticated yet rugged lifestyle combined with the thrill of sporting competition. This spirit sits well with the Jeep brand and in particular, the Jeep Grand Cherokee, Australia’s number one selling luxury SUV for 2011.”

“This visionary, national partnership with the growing sport of polo, provides a unique platform to share the Jeep lifestyle Australia-wide. As this exciting season unfolds, Jeep looks forward to taking the journey with polo fans across the country,” said Mr Tabart.

Paul Roberts, General Manager Polo & International Events at Elite Sports Properties said;
“We are thrilled to have a brand like Jeep take a leading role within the sport of polo in Australia. It is an exciting time for the sport with a number of new tournaments emerging, participation levels growing and supporter interest and attendance increasing. We look forward to a dynamic and innovative partnership with this iconic brand.”

Jeep’s sponsorship will include the following naming and partner rights:
- The Jeep Victorian Polo Club
- The Jeep Melbourne Cup Polo Tournament (VIC)
- The Jeep Portsea Polo (VIC)
- The Jeep February International (VIC)
- The Jeep Polo Cup (VIC)
- The Jeep Polo in the Valley (WA)
- The Jeep Kurri Burri Classic Polo Tournament (NSW)
- The Jeep Australian Open Polo Championships (QLD)
- Christmas Polo (VIC)
- The Jeep Polo Team

2011 marks the celebration of 70 strong years of Jeep heritage (stemming back to the early 1940s when Jeep was the first 4WD to be driven on Australian terrain). To mark this celebration, Jeep has embarked on a wide-spread ‘Don’t Hold Back’ challenge to revitalise every aspect of its business.

-ENDS-

Jeep

Built on 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle line up consists of the all new, multi-award winning Grand Cherokee, the legendary Cherokee, the compact Patriot, the iconic Wrangler and the ultimate freedom machine, Wrangler Unlimited.

For more information, please visit www.jeep.com.au. To keep up to date with the latest promotions and industry news, become a Jeep Australia Facebook member, www.facebook.com/jeepaustralia or follow us on Twitter @jeepaustralia.

Media Contacts:

Nicki Malady, Public Relations and Sponsorship, Chrysler Australia Pty Ltd, Phone: +61 3 9238 2661, Mobile: +61 419 350 711, Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Jannah Flockhart, Account Manager, AMPR, Phone: +61 3 9428 2299, Mobile: +61 421 868 416, Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it