BUILD YOUR JEEP
We're partnering with Empty Esky to help support bushfire-affected communities bounce back. Take part and join the thousands who've already made the pledge.
Before hitting the road to your next adventure don’t forget to check government regulations for adventuring in your state.
Founded earlier this year by Eleanor Baillieu and Erin Boutros, Empty Esky is a national tourism movement that is encouraging Australians to embark on a road trip to fire-affected towns, supporting communities by filling an empty esky with local produce and goods from small businesses.
Thousands of families lost their homes, businesses and loved ones when the bushfires raged across Australia in late 2019 and early 2020. The fires also destroyed the wildlife, agriculture, produce and tourism that many of these communities rely on.
This is where we can all help.
On Monday March 15, the big esky, fitted in the tray of a Jeep Gladiator Rubicon, will start a seven-day journey up the east coast of Australia. Along the way, the esky will be filled with produce from fire-affected communities, to be gifted to volunteer firefighters as a thank-you for their tireless efforts during the devastating 2019 and 2020 bushfires.
Discover our ready to go itineraries in partnership with Empty Esky and pledge your commitment. There's something for everyone, from surfing the NSW South Coast to the ultimate Victorian country adventure.
As Australia gets moving again, we think it’s only right that our next adventures are ones that make a difference. All you need to do is take a roadtrip to one of the many affected communities around Australia, and fill your empty esky with edible souvenirs that showcase the very best food, drink and produce around the country.
